Sony Wins Big at 2023 TIPA Awards

Sony has once again made a mark in the photography and videography industry by bagging four TIPA awards at the 2023 Technical Image Press Association awards. The awards show is highly renowned in the industry for recognizing outstanding performance and innovation in the photography and videography equipment industry. This year, Sony managed to grab the titles for “Best Full Frame Professional Camera” for the Sony Alpha 7 RV and “Best Professional Content Creator Camera” for the ZV-E1.

The Alpha 7 RV has proven to be a highly impressive, responsive and flexible camera that raises the bar on features and functions for working professional photographers. With a 61MP full-frame sensor, 8K video recording and an 8-stop image stabilization system, this camera offers unprecedented accuracy and speed in tracking and predicting a host of subject’s movements with its advanced AI-powered autofocus system. Furthermore, the Exmor R BSI and BIONZ XR Processor provide an exceptional 15-stop dynamic range and expanded low-light capability. When the action is fast, and split-moment shots are crucial, photographers can make good use of the ability to capture 10 fps at full resolution for up to 583 consecutive compressed RAW frames. In JPEG capture, the camera can take an incredible 1000 consecutive frames in a single burst.

On the other hand, the Sony ZV-E1 is a compact and full-frame camera designed explicitly for demanding content creators. It offers new AI functions for tracking moving subjects, handling multiple subject interactions, and can be set up for visual effects and moods via numerous cinematic vlog settings. Control options are easily accessed via the on-camera touchscreen and remotely via smartphones. The Dynamic Active Mode provides increased stabilization for newfound freedom when shooting handheld while the AI chip intelligently crops in the image to keep your subject always at the center of attention. Additionally, the numerous connectivity options include live streaming via a USB connection. An onboard 3-capsule mic covers directionality shifts and can be set manually or on auto-detection. A bonus is access to the Sony Creators’ Cloud ecosystem that allows for cloud-based editing and media sharing.

Sony has also won the title for “Best Standard Prime Lens” for the Sony FE 50mm F1.4 GM and “Best Standard Zoom Lens” for the Sony FE 20-70mm F4 G. The FE 50mm F1.4 GM offers a super-fast f/1.4 maximum aperture, making it ideal for low light and candid shooting. With an 11-blade diaphragm and 40.6cm close focusing capability, this G Master lens is perfect as a general-purpose lens that can deliver startlingly smooth backgrounds and rich bokeh. TIPA editors were impressed by the incorporation of new design and control features that make it ideal for video as well as still photography, including two focus hold buttons and a Linear Response manual focus ring for fine focus control. The FE 20-70mm F4 G hits both marks and serves as an excellent wide to normal lens that extends the universal 24-70mm zoom to a very useful 20mm at the short end. For videographers, when zoomed wide, it offers an extensive field of view for selfies, landscape and event photography with excellent edge-to-edge sharpness, while the “portrait” 70mm length is perfect for POV, interview and detail work, with a 9-bladed diaphragm for soft bokeh effects.

Photo: Sony, Alpha 7 RV