On its 117th anniversary, Lancia sets the stage for a grand resurgence with the unveiling of the Lancia Ypsilon. The first teaser image, released today, serves as a tantalizing preview of the brand’s strategic plan, featuring three cars that embody a new era of innovation and elegance.
Scheduled for its official reveal in Milan next February, the Lancia Ypsilon takes center stage as the LANCIA YPSILON EDIZIONE LIMITATA CASSINA. This limited edition, available exclusively in a 100% electric version, encompasses 1906 numbered and certified units, paying homage to the year of Lancia’s foundation. This milestone is a testament to the brand’s commitment to embracing a bold electrification strategy, aligning seamlessly with the Stellantis ‘Dare Forward’ strategic plan.
The captivating collaboration between Lancia and Cassina, epitomizing the essence of “Made in Italy,” is a journey that began with the Lancia Pu+Ra HPE Concept. The first image of the Lancia Ypsilon, featuring the iconic “tavolino,” symbolizes the embodiment of a home-like feeling within the vehicle. Luca Napolitano, Lancia Brand CEO, emphasized, “Thanks to the collaboration with Cassina, this car becomes the ultimate expression of the home feeling on board of a Lancia car.”
Luca Fuso, Cassina CEO, shared insights into the collaboration, stating, “The collaboration with Lancia has allowed us to extend our expertise to the automotive sector with the LANCIA YPSILON EDIZIONE LIMITATA CASSINA.” This union of design and automotive prowess promises a unique driving experience that fuses innovation, research, and respect for Italian manufacturing tradition.
The anticipation for the February 2024 reveal builds as the weeks unfold, promising enthusiasts a deeper dive into the intricate details of the Lancia Ypsilon. As the brand marks this historic moment, the automotive world eagerly awaits the next chapter in Lancia’s illustrious history.
Photo: LANCIA
Source: LULOP
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